02 - DIAGNOSE
Program
Audit
A short engagement that maps program health, partner mix, and recovery paths. Delivered as a working presentation with clear findings and prioritized recommendations. Fixed scope, 4 to 6 weeks.
Pricing: flat fee
Best for: programs with existing data
Timeline: 4 - 6 weeks
what's included
five audit dimensions
01 - data
comprehensive data analysis
Performance data, conversion paths, and affiliate behaviors evaluated to uncover what drives or hinders growth. Tracking accuracy, partner segmentation, and campaign structure reviewed against best practices.
Data analysis, gap identification, benchmarking, and actionable recovery roadmap. Delivered as a presentation you can take directly to stakeholders or use as internal planning infrastructure.
02 - assessment
targeted recruitment & onboarding
Objective assessment of what your program does well and where improvements are needed. Opportunities to improve efficiency, engagement, and partner diversity highlighted with supporting evidence.
03 - benchmark
gap analysis & benchmar
Program metrics compared against industry standards and competitive programs to identify missed opportunities and areas of competitive advantage. Category-specific benchmarks applied where available.
04 - insights
advanced analytics & pattern recognition
Data analyzed to reveal hidden trends, correlations, and structural problems that might otherwise be missed. Partner cohort behaviors, conversion drop-off points, and traffic-quality signals surfaced.
05 - Benchmark
prioritized action plan
Clear recommendations prioritized by impact and effort. Quick wins flagged separately from structural changes. Each recommendation tied to a specific problem in the data and a measurable outcome.
what you get
a working presentation
executive summary
data appendix
High-level findings, top three problems, and recommended next steps. Stakeholder-ready, boardroom-tested.
Supporting charts, tables, and partner-level detail. All findings traceable back to source data.
prioritized roadmap
working session
Recommendations sorted by impact and effort. Quick wins, structural fixes, and long-term plays clearly separated.
90-minute presentation walkthrough with Q&A. Findings discussed, roadmap refined, follow-up scoped if needed.
GETTING STARTED
Audit Kickoff takes 15 minutes
I'll ask for network access, a data dump covering the past 12 months, and an interview about your program goals. From there, the audit runs in the background for 4 to 6 weeks. Presentation delivered as a working deck you own.
or email chris@waypointaffiliate.com