THE WAYPOINT STORY
15 YEARS OF BUILDING AFFILIATE PROGRAMS THAT ACTUALLY GROW REVENUE
I'm Chris Coppola. I run Waypoint because most brands deserve better than the agency model gives them. Senior strategy, real recruitment work, and a partner who actually knows your program.
Verticals
where i've done the work
SAAS
Trials Subs CAC
FINTECH
Qualified Compliant
E-COMM
Incr AOV LTV
MKT PLACE
Brand Comms
AMAZON
Recruit Tracking
Approach
three principles
01
02
03
INCREMENTAL OVER VOLUME
RECRUITMENT IS THE WORK
SENIOR, ALWAYS
A partner with 5k clicks that converts is worth more than one with 50k that doesn't. I optimize for net-new revenue, not GMV theater
Programs live or die by who's in them. I spend more time on active outbound recruitment than any other single activity
You don't get handed to a junior. The person on the pitch is the person on the program. That's the whole model.
THE BACKGROUND
From in-house to independant
I've spent 15+ years building and managing affiliate programs across e-commerce, SaaS, fintech, and marketplace verticals, working with networks including Impact, Awin, Rakuten, CJ, Everflow, and Amazon Associates.
I started Waypoint because I believe affiliate marketing should be a strategic growth engine, not just a coupon channel. My approach is boutique by design: lean expertise over agency bloat, incremental value over vanity metrics. I work directly with brands to launch programs, recruit the right partners, and optimize for revenue that actually moves the needle.
Whether you're launching your first affiliate program or looking to revitalize an underperforming one, I bring hands-on execution combined with strategic thinking to drive measurable results.
"Affiliate isn't a coupon channel. Treated right, it's an innovative growth engine that compounds over time."
CC
Chris Coppola
Founder, Waypoint